Discover the Legacy of Love: A Guide to Buying the Perfect Diamond Engagement Ring at Brown & Co.

Discover the Legacy of Love: A Guide to Buying the Perfect Diamond Engagement Ring at Brown & Co.

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A Diamond’s Enduring Symbolism

The tradition of gifting a diamond engagement ring dates back to the Ancient Romans, but it was in 1477, when Archduke Maximilian of Austria proposed to Mary of Burgundy with a diamond ring, that it became associated with proposals. As one of Atlanta’s most prestigious jewelers, Brown & Co. takes pride in continuing this age-old tradition, creating lasting tokens of love.


The Four C’s: Cut, Clarity, Color, and Carat Weight

Understanding the four C's is critical when choosing a diamond. The Cut refers to how well the diamond has been shaped from its raw form. A well-cut diamond will brilliantly reflect light. Clarity assesses the presence of internal or external flaws, known as inclusions and blemishes, respectively. Color measures the diamond's hue. The most valued diamonds are colorless, ranked on a scale from D (colorless) to Z (light yellow or brown). Lastly, Carat Weight pertains to the diamond’s size. The perfect balance of these factors will ensure you choose a diamond that offers the best overall beauty and value.

Decoding Her Jewelry Style

Understanding your partner’s personal style is key in choosing a ring that she will love. Pay attention to the jewelry she wears regularly. Does she prefer minimalist, modern designs, or is she drawn to vintage pieces? Perhaps she favors colorful gemstones over classic clear diamonds. Our team at Brown & Co. can help guide you in matching a ring style to her unique taste.

Determining the Perfect Fit

Ring sizing can be tricky. One method is to borrow a ring she wears often and have its size measured. Alternatively, you could lightly wrap a strip of paper around her finger while she’s sleeping, mark where it overlaps, and measure the length. Our expert jewelers can assist you in this crucial step to ensure the ring fits perfectly.

From Round Brilliant to Marquise: Exploring Diamond Cuts

Each diamond cut has its own unique charm and can subtly reflect the wearer's style and personality. Here, we explore some popular diamond cuts:

    • Asscher Cut: This unique and geometric cut, with its distinct step-like facets and cropped corners, perfectly suits a woman with a penchant for vintage style and sophistication.
    • Emerald Cut: Known for its elongated, rectangular facets and chiseled step cuts, the Emerald cut is ideal for someone who appreciates elegance and understated glamor.
    • Princess Cut: The Princess cut, characterized by its square shape and brilliant facets, is an excellent choice for a modern, stylish woman who loves a blend of contemporary and classic.
    • Oval Shape: The Oval cut diamond, elongated and symmetrical, embodies creativity and innovation. It's perfect for those who appreciate a twist on traditional round diamonds while maintaining exceptional brilliance.
    • Marquise Shape: With its pointed ends and dramatic, elongated design, the Marquise cut is for a woman who is drawn to unique and bold styles, looking to make a statement with her jewelry.
    • Pear Shape:
    • Combining the best of the Oval and Marquise cuts, the Pear cut diamond is versatile and distinctive, appealing to someone who loves grace and uniqueness in equal measure.



Setting Styles: Showcasing Your Diamond

The setting of a diamond plays a significant role in the overall look of the ring. Some popular options include:

    • Solitaire: Showcases a single diamond. This timeless setting places emphasis on the diamond.
    • Side and Accent Diamonds: Additional diamonds or gems accompany the center stone, adding extra sparkle.
    • Halo Setting: A center diamond is surrounded by a circle of smaller diamonds, enhancing its size and brilliance.

Choosing the Metal: From Yellow Gold to Platinum

The metal of a ring contributes to its overall appearance and durability. Yellow Gold provides a traditional look, while White Gold offers a modern and sleek aesthetic. Platinum, on the other hand, is exceptionally durable and hypoallergenic, perfect for those with sensitive skin.

Partner with Brown & Co. Experts

Our highly knowledgeable and experienced team is here to guide you through the entire process. With their expert assistance, you can be confident in your choice, knowing you're investing in a piece that will be cherished for a lifetime.

Creating a Custom Ring at Brown & Co.

At Brown & Co., we offer the exciting option of designing a custom ring. This allows you to create a truly unique piece, infused with personal significance and style. Visit us at our Atlanta showrooms to bring your vision to life, creating a symbol of love that is as unique as your bond.

Choosing an engagement ring is an extraordinary journey, one steeped in love, tradition, and personal style. We at Brown & Co. are here to ensure you find the perfect piece to begin this exciting new chapter of your life. Let's create a lasting legacy of love together.


Contact Us at Brown & Co.: Your Premier Destination for Luxury Jewelry

Whether you want to explore our curated collections, have a consultation with one of our expert jewelers, or embark on creating a custom-designed ring, we invite you to visit us at our Atlanta locations. Our welcoming and knowledgeable staff is ready to guide you in choosing the perfect engagement ring.

For those who prefer browsing from the comfort of their homes, visit us online to browse through our exquisite collections, featuring high-resolution images and detailed descriptions of each piece. We ensure a seamless online shopping experience with secure payment methods and insured delivery.

To start your journey with us, contact us. Our customer service experts will be delighted to assist you in scheduling your in-store visit or answering any queries you may have about our online collection. We look forward to accompanying you on this exciting journey to finding the perfect symbol of your love. At Brown & Co., we celebrate love in all its dazzling beauty.

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